With my content strategy, I reach almost half a million users every 30 days.
Plus, MOST of my sales come from my organic Instagram content.
However, I have 44K followers and 12 years of content marketing experience.
What would I do if I had to build my Instagram account from scratch?
Here’s exactly how I’d do it:
1. Post 7 times a week for the first 90 days
Consistency is key in the beginning. The more you post, the more your audience grows. You can decrease to 4-5 posts a week after your first 90 days if you need to.
2. Post 60% growth content and 40% conversion content
You want to grow your audience AND turn that audience into paying customers? There are 2 types of content that grow your following, and two types of content that nurture + convert that following. Your strategy needs to include all 4.
3. Create a $47 digital product
Why? So you can turn your content into cash every day. A low-ticket no-brainer offer is easy for people to say yes to, even if they’ve only just found your account. You can nurture these customers on the backend with emails and eventually pitch your higher ticket offers.
4. Pick a Super Niche
A Super Niche doesn’t mean you have to get hyper-specific about who you’re targeting. Instead, it’s more about honing in on your unique perspective or approach—what makes you stand out from the crowd. It’s not about narrowing down your audience; it’s about highlighting what sets your business apart.
5. Batch 1 month of content in 1 day
So you don’t have to stress about what to post every day. (My Content Batching Blueprint is here to help!) Spend one day batching all your content so you can focus on everything else in your business. Life can be stressful enough without adding content creation to the mix.
6. Post 1-5 stories every day, Monday - Friday.
And yes, you can batch 80% of these once a month too. Then from now on, your spontaneous stories can add to your story strategy instead of being your entire “strategy.”
If you want to learn:
How to create your own Super Niche so you can stand out from the online noise
My exact step-by-step Instagram content + automation strategy for daily sales and client inquiries
How to create and launch your own digital product in 30 days
And more…
I teach all of this in-depth in my signature framework, The S.M.A.R.T System.
Rooting for you!
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.
