These 8 mistakes will make content batching WAY harder than it needs to be:
Mistake 1: No clear strategy
Posting without a strategy leads to random, scattered content.
You need a content strategy that is 60% growth content and 40% conversion content if you have less than 1000 followers. (Flip those percentages if you have more than 1K.)
You need to understand what makes YOU different and infuse your brand + message with it.
And you need to know your audience like you know your bestie. If you don’t, how will you create content they want to engage with?
(I teach all of this and more inside my signature framework, The S.M.A.R.T System.)
Mistake 2: Perfectionism
You’re spending HOURS trying to perfect every single post, stressing over the tiniest details. But done is better than perfect! Get it out there and move on. 😫✨ Imperfect action is better than perfect inaction.
Mistake 3: Task jumping
Don’t batch one post at a time—it’s exhausting! Jumping from writing to video editing to graphic design kills your focus. Focus on creating ALL captions, then ALL graphics, etc.
Mistake 4: Trying to batch too much at once
Attempting to batch 3 months’ worth of content in one sitting can lead some creators to burnout and mediocre content. Start with 1 month or even 2 weeks, and work your way up if you want to. (What is “too much” content to batch will differ from creator to creator!)
Mistake 5: Not repurposing content
Why create new content every time? You’re sitting on a goldmine of ideas you can repurpose! 🧠 Take your best-performing posts and turn them into stories, carousels, or reels.
Mistake 6: Not tracking results
If you’re not paying attention to what’s working, you’re flying blind. Check your analytics to see what’s getting traction and double down on that if you want your content to actually perform well! ⏳
Mistake 7: Writing your captions from scratch
You can use caption templates like the ones inside my Content Batching Blueprint (these captions have brought in HUNDREDS of sales for me) or you can repurpose your old captions.
Mistake 8: No clear niche
Without a niche, batching content becomes a nightmare. 😫 You’re stuck guessing what to post, trying to appeal to everyone. But when you have a clear niche, you know exactly what your audience wants, making content creation faster, easier, and more focused! 🎯
Stop making these mistakes and batching will feel WAY easier.
See you on the ‘gram!
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.
