solopreneurs

, , ,

"Charge What You’re Worth” is BAD advice

, , ,
"Charge What You’re Worth” is BAD advice

“Charge what you’re worth” is meant to empower solopreneurs, but it often causes them to undercharge or overcharge. Stick with this video if you want to learn the key to charging the RIGHT AMOUNT.

This saying is thrown around the internet a lot but I couldn’t disagree more. Here are three reasons why:

01.

Your ideal client doesn't really care what YOU are worth. They care about the transformation your service provides, and what THAT is worth.

So if you get a lot of clients saying you're too expensive, take a look at your marketing message: are you speaking about the service itself, the deliverables, your years of experience, where you studied etc?

OR are you focusing on talking about the transformation your service creates for your client?⁠

Will your service help them get more sales?

More subscribers?

Those are examples of external transformations.

Internal: How does your client feel now compared to how theyll feel after your service? For example, they may fee

How will your service get them from where they are to where they want to be?

The more you can emphasize just how your client’s lives or businesses or whatever will transform after they work with you, the higher they will value your service. Because they’re not really buying a service from you. They’re investing in a transformation.

, , ,

The Simplest & Fastest Way to Attract More Clients? Pick a niche!

, , ,
The Simplest & Fastest Way to Attract More Clients? Pick a niche!

Looking for a simple way to attract more clients or sales? I’m going to show you how narrowing my niche helped me make over $278,000 & counting.

I help a lot of solopreneurs who are struggling to reach consistent 5k months and book clients consistently. And they all have one thing in common:

No niche!

Sound familiar? Maybe you’re a life coach who helps boutiques, freelance designers, dog walkers, accountants AND law firms.

Or maybe you’re a freelance artist who sells website design, photography, coaching AND copywriting.

Mistake:

When you try and speak to EVERYBODY, you speak to NOBODY.

You make NOBODY land on your website & think “this girl GETS ME, it’s like she’s in my head!!”

And that’s the kind of connection you need to make with your ideal clients & customers if you’re going to convince them to pay you hundreds or thousands of their hard-earned cash.

Dealing with Heartbreak/Grief/Illness While Running a Business

Dealing with Heartbreak/Grief/Illness While Running a Business

I have a question for you. If you stop working, will your business stop working too?

That's what you and I are going to be discussing today. If you're dealing with anything difficult in your personal life right now, and you're trying to keep your business afloat while slowly dying inside, or maybe not dying inside, but struggling with something, this is for you.

Whether that is heartbreak, breakup, illness, loneliness, grief, or something else, whatever you are going through, my heart goes out to you and I really hope that this helps you.

There's a time to work hard at your business, and there’s a time to work on yourself and on healing yourself. I want to make sure that when this hard time comes for you, whether that is now or in the future, your business can survive without you being so hands-on.

I want you to be able to look after yourself and still come back to a functioning, profitable business.

cheatsheet.png