When you first started your business, you were probably excited about the prospect of doing something you love every day, right? I know I was. In my dreams, I saw myself designing all day, every day. I saw myself working on pretty colour palettes and beautiful logos for hours at a time, totally lost in my creative work.
In reality, I quickly realized that I'd only be designing 30% of the time. The other 70% of my time had to go on marketing and admin.
But here's the thing: I didn't like marketing very much.
When I heard the word 'marketing', I thought of sleazy salesmen. I thought I'd have to brag about my work and badger people to hire me.
It just didn't feel right to me.
