Today I'm really excited to share this interview with Kayla Hollatz, a copywriter and brand strategist who loves nothing more than crafting brand stories with soul.
Copy is an incredibly important part of the designing process. In this chat with Kayla, we cover some of the basics before you even write a word of your copy, along with more advanced strategies to help you make an unforgettable expression with your website copy.
Watch the full interview below!
Today I'm really excited to share this interview with Phyllis Sa, a brand and web designer for small businesses, organisations and creative individuals.
When Phyllis moved to San Diego, she wasn't quite sure what she wanted to do with her design career. So she decided to start freelancing and then became a creative entrepreneur, which she has found incredibly liberating.
Listen to her story below!
One of the most popular questions I get is, ‘how can I find and book more design clients?’
It’s the most important aspect of being a freelance designer: finding clients so you can:
Most designers get the majority of clients through referrals. They don’t actively market themselves - they just hope that friends, clients and designer friends will send work their way.
But what happens when they DON’T?
This month, I talked with special guest, Morgan Rapp, the freelance brand and web designer behind October Ink. Morgan has been a full-time freelance designer for eight years and she designs for amazing clients like Caitlin Bacher.
She's a pro at generating referrals to keep her schedule fully booked, and she's here in today's masterclass to teach you how to do the same.
Let me ask you - do you actually get design clients through Instagram? Or are you wasting hours every week posting pretty pictures and liking posts?
Do you find that most of your followers are other designers, not your target clients?
Instagram is fun, there’s no doubt about it. But if Instagram isn't converting followers into clients or connecting you with people who can refer clients your way, it’s not serving your business.
Watch this video to learn how to find design clients on Instagram! (Scroll down for the written transcript.)
