12 awesome posts to help you find more clients

12 awesome posts to help you find more clients

As this year comes to an end, many of us are planning how we're going to improve our businesses next year. 

You may have already asked yourself:

  • How can I find more clients next year?
  • How can I boost my income next year?
  • How can I find more of the right clients with the right budgets next year?

Some of you reading this may even be planning to quit your day job next year and start your own business. (Hurray!!)

I always feel excited when I go into a new year because it's filled with endless possibilities, not just for your business but also for your personal life.

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Now Available: The Freelance Marketing Plan

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Now Available: The Freelance Marketing Plan

The one thing we creative entrepreneurs dread is having zero clients. 

Nada. No payments coming in, no work to keep us busy, no solution to the bills that loom over our heads.

This is an especially big fear for new freelancers or side hustlers who want to start freelancing full-time. They're used to their steady income each month, so the prospect of worrying about money when they begin freelancing scares them to death.

The fear of 0 clients also hits experienced business owners-- hard. When you've been working for yourself for years and suddenly hit a slow stage where clients are hard to come by, imposter syndrome sets in and you start to feel like you're not good enough to run a business.

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The No.1 Reason You're Not Booking Any Clients

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The No.1 Reason You're Not Booking Any Clients

Is your business going through a slow stage? 

Maybe you've just started out, set up your website, created your packages, got yourself on social media aaaaand.... crickets. No one is inquiring about working with you. 

Or maybe you've been freelancing for a while and you've survived until now on referrals- but you suddenly have no clients booked for next month onward. Relying on referrals has always worked for you. How come it isn't working now??

I've been there; I know how you feel. 

You're worrying about how you're going to pay your bills next month.

You're looking at the freelancers around you and you're burning with envy because they're booked six months in advance and they seem like they're always in demand. What are they doing that you're not?

You're wondering if there's something wrong with your website, your services or your portfolio. You're thinking, 'Is there something that's putting clients off??'

There is one major reason why most freelancers struggle to find clients: they don't have a marketing plan.

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3 reasons why freelancers need a marketing plan

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3 reasons why freelancers need a marketing plan

When you first started your business, you were probably excited about the prospect of doing something you love every day, right? I know I was. In my dreams, I saw myself designing all day, every day. I saw myself working on pretty colour palettes and beautiful logos for hours at a time, totally lost in my creative work. 

In reality, I quickly realized that I'd only be designing 30% of the time. The other 70% of my time had to go on marketing and admin. 

But here's the thing: I didn't like marketing very much.

When I heard the word 'marketing', I thought of sleazy salesmen. I thought I'd have to brag about my work and badger people to hire me.

It just didn't feel right to me. 

4 Simple Emails To Build Your Client List (Today!)

4 Simple Emails To Build Your Client List (Today!)

One of the best parts of being a creative entrepreneur is the work. 

Unlike your friends with a j-o-b, you get to decide which projects you take on, which challenges will stretch you creatively, and which tasks are the best match for your skill set.

One of the worst parts of being a creative entrepreneur? Finding that work.

When you dreamed of becoming a freelance designer (or a freelance copywriter, in my case,) we didn’t fantasize about sweaty palms at networking events. Awkward sales conversations. Struggling over how the heck to install a Facebook tracking pixel.

And hey, networking events and social media can be great ways to find new clients. But there’s also a beauty in getting back to basics. 

Finding clients doesn’t have to be complicated or anxiety-inducing. It can really be as easy as sending a few simple emails. 

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